Our Team


Ms. Lama Younis

Founder and Managing DirectorCriminologist and Forensic Psychologist

Lama graduated from Saudi Arabia’s Effat University in 2005 with a degree in Counseling Psychology. She pursued her graduate studies in the UK and obtained her Masters degree from Middlesex University in London where she double majored in Criminology and Forensic Psychology. She has completed the final requirements for her Ph.D in International Childhood Studies, department of Geography, Environment and Development Studies at Birkbeck, University of London, UK, a world-class institution recognized for its excellence in research and teaching.

Lama’s professional skills and strong educational background were determinant in her joining the Human Relations Institute in Dubai, UAE in 2007. The institute offers individuals and organizations across the Middle East professional services in psychology and human resources. In this capacity, Lama traveled across the entire Middle East region, providing qualified and expert consulting and educational services. During this time Lama was also affiliated with Effat University, teaching Developmental Psychology and Communication Methods courses in their Department of Psychology.

Continually in search of furthering her professional development, in 2008, Lama attended a post-graduate course at Harvard University entitled Delinquents, Criminals, Psychopaths, and Terrorists. This course proved crucial to broadening her development and understanding of the relationship between psychology and the law. In Spring 2010, Lama attended “Developing Critical Thinkers”, a course at Teachers College of Columbia University which introduced critical thinking as the central process in the practice of leadership and teaching. Intent on building on this knowledge, later that year Lama attended a course entitled “Healing and Reconciliation in Relationships” taught by Harvard University professor Dr. Donna Hicks in the International Center for Cooperation and Conflict Resolution (ICCCR) at Teachers College in Columbia University.

In this course, Lama, using evolutionary theory, explored with Dr. Hicks, emotional human vulnerability and the fact that threats to inner psychological stability are as dangerous as physical wounds. Hicks’ framework included the language of dignity and indignity for describing the universal effect of emotional injuries.

In 2013 Lama completed a Level 7 Postgraduate Diploma in Traumatology and Post-Traumatic Stress Disorder (PTSD). The Diploma is accredited by the Counseling and Psychotherapy Central Award Body. In this same year she was also a guest speaker on a panel in Psychiatry and Behavioral Science and Forensic Science in the Islamic Legal System. The topics discussed on this panel were “Discipline and Punishment of Children” as well as, “Child Abuse: A General Perspective in Saudi Arabia.”

In 2014, Lama received an award in the ‘Women in Business’ category at the 2nd Arabian Business StartUp Awards for her successful contributions to the business world through Hissah Enrichment Center.

Her passion to create change in the GCC led to her powerful campaigns on child abuse and child protection. She was recognised for these life changing campaigns and was listed in ‘The 100 Most Powerful Arabs Under 40” by Arabian Business, April 2015 and “Middle East, 50 personalities you need to know” by the Italian news from the world website, SecoloNuovo, April 2015. In May 2015, Lama served as a panel member in the seminar “The Role of Women in Family Business” hosted by Crowe Horwath UAE, in partnership with Dubai International Financial Centre (DIFC) which was held in support of the noble legislation undertaken by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, Ruler of Dubai in 2012, to make it compulsory for companies and businesses to appoint women to their boards and senior managerial roles.

To commemorate survivors of cancer, Lama organised the first National Cancer Survivors Day in the GCC registered by The National Cancer Survivors Day Foundation, Tennessee, U.S.A. on 7th June 2015 where cancer survivors, caretakers and professionals from various fields came together to celebrate, support and share stories with one another on cancer survivorship.

The event paved way to honouring different organizations which work towards the good cause of supporting individuals battling with cancer. In August 2015, to mark World Humanitarian Day by United Nations, Lama organised an awareness lunch where people were educated on the importance of World Humanitarian Day and was asked to be a part of humanitarian efforts by sharing kindness with the less fortunate. As a humanitarian effort, Lama showered children and the general public of the U.A.E with acts of generosity. Lama Younis is a strong advocate for children’s rights for the past 10 years and she believes it is time to mark the cause with a name which is ‘The Lama Campaign’. ‘The Lama Campaign’ aims to reach out and educate the people living in the GCC on different topics related to child abuse. Towards the end of the campaign each year, Hissah Enrichment Center will use its profits to visit shelters in developing countries around the world to provide emotional and financial support to abuse victims.

For her distinguished achievements, Lama was awarded “Young Achiever Award 2015” by the World Leadership Congress and “Sustainability Leadership Award 2015” by the World Sustainability Congress. She was also nominated for the Emirates Woman of the Year Award 2015 in the “Visionaries” category by the Emirates Woman Magazine.

Lama’s incessant desire to contribute to the well-being of the region continues to gain recognition and support. Among her many distinctions, in 2016, she was listed as one of the “most influential Arab people under 40” and served as a panel speaker for the Young Leaders Global Debate on “Sustainability, science, new media and education”.

As evidenced through her dedication, passion and work, Lama aims to enrich communities by providing critical services that will have a meaningful and long-term impact on the gulf region and aims to eradicate the taboo of child abuse in the GCC, Insha’Allah

Services offered: Enrichment of Interpersonal Skills, Personal Power and Self-Esteem, Pedagogy and Learning Support, Mentoring Program Set-up


Telephone: +971 (0)4 391 4073
Email: lama@hissahec.com


Share: